
Whether you’re looking for the perfect first watch, looking for an analog replacement for your smartwatch, or adding a hype to your existing collection, the watch world has you covered. While it’s easy to succumb to the notion that men’s watches should be expensive, it has a lot to do with the marketing bells and whistles. From G-SHOCK to Swatch and Tissot, some of the best-known timepieces in recent years are available for under £500, including mechanical and quartz.
So, what should you be looking for in a cheap watch? Honestly, the most important thing is to avoid those rogue brands who seem to spend more on Instagram marketing than they do on design. Now that we’ve addressed those issues in our edits below, let’s stop worrying about the pedigree or movement and focus more on the good old-fashioned aesthetic. Bright dive watches, cheeky chronographs, and a smart take on the stainless steel bracelet trend are all met below. So, take a look and find what works for you.
SEIKO 5

Since its introduction in 1968, the Seiko 5 has become one of the coolest and most affordable sports watches ever made. Over the past 50 years, this workhorse timepiece has had numerous designs but has always had five main characteristics: a robust movement, a durable case design, automatic winding, water resistance, day and date display, and a four o’clock position sunken crown. Relaunched in 2019 with the tagline “Born in the Sixties, Redesigned for Now”, the case is larger at 42.5mm, and new strap options include Natto and Milanese. £250.
At seikoboutique.co.uk & goldsmiths.co.uk
G-SHOCK GA-B2100

HAMILTON KHAKI FIELD
