Over the past year, Kim Kardashian and Kanye West’s oldest daughter North West has become one of the most stylish 9-year-olds in the entertainment industry. She has been seen wearing sneakers (Vans, Yeezys and rare Converse kicks) that outshine her father’s own Yeezy collection, while she attended the late Virgil Abloh’s Miami show in late 2021 wearing a vintage Pyrex T-shirt with Pharrell Williams, Rihanna, A$AP Rocky, 21 Savage and Metro Boomin’, among others.
Now, the up-and-coming stylist (who reportedly styled her sibling for a shoot in Vogue late last year) has made another fashion statement. Attending the current Haute Couture Week in Paris, she wore an outfit that actually even distracted from the Kardashian highlighter and camouflage ensemble – believe it or not. North West wore an oversized navy and red jacket, shell pants and a pair of Balenciaga’s Crocs heels, similar to Ye’s own. She’s holding a Balenciaga bag, which we assume she stole from her mother’s own extensive collection – Kardashian is famously one of the brand’s ambassadors.
However, it was her jacket that made this a special moment. For those in the know, the varsity jacket is from the Pastelle brand, which is actually a streetwear brand founded by Kanye West in 2004. The rapper could then be seen wearing the same jacket as North in his early performances, including on stage at the 2008 American Music Awards.
While the brand fell under the creative control of West’s partner Ian Dior when West took over Yeezy and is now almost defunct (the page’s Instagram page hasn’t been operational since 2018), Pastelle has tremendous potential. Back in 2008, West brought in the aforementioned Abloh to join its creative direction, while Retrosuperfuture joined to design the brand’s eyewear and Ben Baller was asked to handle accessories. Meanwhile, Kim Jones was hired as a consultant.
Today, the jacket worn by North is so rare that in May, a seller named Justin Reed listed it on his website for $10,000. Kardashian’s stylist Dani Levi revealed that the jacket came from Reed.
However, we doubt that North paid for it.